For the 2006 World Cup Nike needed a venue from which to tell its global soccer stories. A former video-game store on Melrose Avenue became Football Club, a destination the LA Times would soon anoint "the best place in LA to experience the World Cup." Nike's national teams became the focus with the creation of eight chambers, each dedicated to a different team. I created a room in the Football Club with a giant map of LA to illustrate the location of the murals with an accompanying video component.
Football Club screened thirty games and entertained over 5,000 fans as they cheered, cried and celebrated. Outreach was extended to nations with large local populations who once again proved that Football isn't sport, it's life.